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NEWSPAPERTRAINING.CA
NewspaperTraining.ca: find training courses that will help you teach your employees important facets of the newspaper industry, including a customized course for ad sales reps in the weekly sector. Offer your employees the benefit of curriculum developed by leading newspaper industry sales professionals, delivered online. Click here and begin your training.
2008 SEMINAR SERIES
For 2008, we’ve secured some of the best speakers available in North America, and we’re bringing them to you. BCYCNA members will have two chances to attend these sessions. You can either sign up for the workshops at the River Rock Casino Resort in Vancouver during the Ma Murray Awards weekend, or, if you can’t make it to Vancouver, we’re bringing the speakers to Prince George the day before!
The Prince George sessions will take place on Friday, April 18, 2008 at the Coast Inn of The North, and the Vancouver sessions will take place on Saturday, April 19, 2008 at the River Rock Casino Resort.
8:30am – 11:30am
SALES – "Ad Sales Course for New Hires/The Fastest Way to Serious Ad Revenue Increases" with Bob McInnis
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Due to popular demand, this session will begin with an overview of BCYCNA’s Web-based Ad Sales Course For New Hires. Learn how slight changes in your advertising department can lead to dramatically increased sales and reduce stress. The techniques taught in this workshop will work fast – you’ll see how restructuring the way you and your ad reps approach the sale will help them get the most difficult and jaded prospects to start listening, running, and buying the suggested size, frequency, and content without an argument. This session is a must for any ad director, ad rep, or publisher where increasing ad revenue is a top priority.
Bob McInnies is the creator of BCYCNA’s online ad-sales training course and owns McInnis & Associates, an on-site training and consulting business. |
12:00noon – 3:00pm
DESIGN – “Social Media - Building Online Communities”
with Robb Montgomery
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Interested in learning how newspapers can use social networks to connect with communities? Through an illustrated tour of the dynamics of social media tools, RSS, database driven reporting, Web video, interactive multimedia and social networks, Robb will show how new media can connect with audiences. He will then outline the “Keys to Building Online Communities” and prove that social media Web sites will lead to an increase in repeat audiences and that blogs are a useful way for news organizations to engage with their community and news consumers. Please note: a laptop is recommended for this session.
Robb Montgomery is the CEO and founder of Visual Editors and principal in Robb Montgomery Consulting. He has worked as a visual editor for the Chicago Sun-Times and the Chicago Tribune and currently advises on newspaper strategies, Web video and interactive multimedia for newspapers. In 2008 he is working with editors in the Middle East, Asia, U.K., Europe and North America to design newsroom seminars and workshops in digital journalism, online multimedia and newspaper design for reporters, editors, producers and designers |
3:00pm – 6:00pm
EDITORIAL – “The Tools For Everyday Storytelling/Generating Story Ideas” with Don Gibb
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Don will captivate his audience with his thoughts on how to be a great storyteller on a regular basis. This session will provide a practical inventory of narrative tools to help reporters turn routine stories into engaging reading. Part two of Don’s seminar will show the importance of knowing what is happening in your community through observation, contacts and curiosity. After all, reporters are the eyes and ears of their newspaper - while coming up with story ideas can be agonizing, it doesn’t have to be. Don addresses common dilemmas that occur in the newsroom. This session is perfect for all editorial staff. Don Gibb spent 20 years at The London Free Press as a reporter-photographer, beat reporter, editorial writer, occasional columnist, assignment editor and city editor. In 1988, he began teaching newspaper reporting and editing at Ryerson University’s School of Journalism. He has been conducting writing and editing seminars and coaching writers at daily and community newspapers across Canada since 1990. As well, he is the visiting writing coach at the Globe and Mail and is a regular contributing columnist to Media Magazine, the publication of the Canadian Association of Journalists. Don was named Ryerson’s Professor of the Year in 2001. In 2006, he was honoured by the Canadian Association of Journalists for his outstanding contribution to journalism. |
REGISTRATION COSTS:
Sessions are only $20 each for BCYCNA members or $80 each for non-members.
Or, take advantage of the package price:
All three sessions, including lunch, for only $50 for BCYCNA members or $199 for non-members.
*Please note that while all Ma Murray finalists are welcome to attend each seminar session free of charge, a credit card number is required at time of registration. Your card will not be charged unless you do not show up to the sessions you registered for and fail to cancel.
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